South Florida hotels should count their blessings from this weekend’s football bookings. The championship crowds won’t come this easily again.
With Notre Dame playing for its first national title in more than 20 years, demand is unusually high for both hotel rooms and tickets for Monday’s championship game against Alabama. The teams have two of the largest fan bases in the country, making this BCS game the biggest sports draw since the 2010 Super Bowl was held in Miami Gardens.
But if this game means an enviable match-up for the tourism industry, it also marks the end of South Florida’s automatic dibs on the championship every four years.
Next year will be the last time that college’s football championship rotates among the four cities that host major bowl games. In its place, college conferences will open up hosting duties to any community willing to bid on the championship game — a process bound to pit South Florida against larger subsidies and better stadiums offered by hungry rivals
“There are a lot of communities in the country that would love to host this event, like the Final Four and like the Super Bowl, ” said Michael Saks, COO of the Orange Bowl Committee, which organizes the BCS game when it comes to Miami Gardens.
This weekend’s BCS turnout should offer a tempting target for cities eager to wrest the game from its rotation among Pasadena, Calif. ( home to the Rose Bowl); Scottsdale, Arizona (Fiesta Bowl); New Orleans (Sugar Bowl); and Miami Gardens.
Turnout for Notre Dame alumni is so strong that organizers have set up a special hospitality tent off South Beach’s Ocean Drive. Notre Dame boosters have about 85 busses ready to bring in fans from as far away as Boca Raton for a 7 p.m. pep rally. “They’re thinking it could be 50,000 people,’’ said Graham Winick, of Miami Beach’s special-events division. “We’ve had multiple phone conversations.”
Alabama has its own pep rally at 4 p.m., but Winick wasn’t worried about that event. With Alabama playing for its third championship in four years, organizers are expecting a strong turn-out from the Crimson Tide but not a swarm.
Tickets for Monday’s game start at about $1,000, but sitting on the Notre Dame side of Sun Life Stadium costs about $500 more, said Michael Lipman, owner of the Tickets of America brokerage in Miami.
“The least expensive seats are being bought up by Alabama,’’ he said. “The lower bowl is going to have more Notre Dame fans, and the upper bowl is going to have more Alabama fans.”
Stubhub.com, the top ticket reselling site, said the BCS game is its best-selling event ever in terms of total sales volume. The average BCS ticket was going for $1,800 on the site midweek, up from the $1,200 price tag for the last two BCS games in 2012 and 2011, spokeswoman Shannon Barbara said.
At the Loews hotel in Miami Beach, all but a few of the 790 rooms are booked this weekend. The hotel’s eight poolside cabanas were also booked up at about $600 a day, giving guests access to the two-story apartments with showers, televisions and the option to order some fan-themed indulgences.
Fighting Irish supporters can drink a Pickled Irishman (Jameson’s Irish whisky and pickle juice) and eat Irish Nachos (waffle fries topped with Guinness-braised short ribs.) Fans of the Crimson Tide can order an Alabama Slammer (Southern Comfort, peach schnapps and sour mix) and Roll Tide ribs (soaked in “moonshine sauce.”)
College championship won’t be easy money again
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College championship won’t be easy money again